Why Simpler is Better When Planning Your Home Page

Why Simpler is Better When Planning Your Home Page

Home page design has become much simpler. That doesn’t mean home pages are easier to write – they’re not. Today you have to distill the essence of your company or brand and quickly communicate who you are and your values, rather than present as much information as you can. Today, you’re much better keeping them focused...

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13-Step SEO Checklist for Website Content

13-Step SEO Checklist for Website Content

Search engine optimization (SEO) can sometimes seem unfathomable. Getting good organic search results is key for getting your website found and ultimately, the success of your brand or company. Here, I'm outlining the top 13 actions you can take to improve your on-site SEO. They're not difficult but they require you to be methodical and conscientious. 

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An Inspirational Example of a Website Tone of Voice Guide

An Inspirational Example of a Website Tone of Voice Guide

Getting your website tone of voice guide spot on is as vital to your brand as your logo. It's the verbal expression of your brand's identity. But the best website tone of voice guides are far more. They're motivational tools for everyone in a company. As a copywriter, I get to see lots of website tone of voice guides but the one that I'm going to share with you I really rate... 

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10 Crucial Details To Share When You Brief Your Copywriter

10 Crucial Details To Share When You Brief Your Copywriter

Just how much information do you need to brief your copywriter for the project to go smoothly? I’m a former journalist so I’m detail-oriented. For every copywriting brief I take, I use a type of interview process to get your project nailed down. This can be face-to-face or in writing. Here are the vital copywriting brief ingredients I need....

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Best Advice for Improving Your Website's On-page SEO

Best Advice for Improving Your Website's On-page SEO

If you're unsure about what on-page SEO elements your web pages need, then I'd like to point you to a couple of the best reference sources online that I've come across. They're both comprehensive and they'll demystify a lot for you all in one place. Why should you? Because getting it right is vital to getting you into Google's top ten in the SERPs ...  

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Talk to Your Website Audience Like You're On a First Date

Getting the tone of voice right for your website content is very like a first date. It's a make or break opportunity. If you don't connect, you'll never see your potential lover – or website visitor – again. It's all about chemistry too with your website when it comes to reader engagement. Not only have you got to look good, you've got to convince your audience you're the right fit for them...

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