Professional SEO copywriter who will deliver clear, meaningful B2B or B2C communication materials for your business or finance services company.

There’s only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
— Sam Walton, Founder of Walmart

I'm a business copywriter. By understanding your industry, brand identity, audience and marketing goals in detail, I'll write about your business in the most positive light for the people who matter most: your customers. I’ll focus your content to fit your unique target audience.

Business Copywriting and Communications For Your Industry Sector

Your business or industry comes with its own complexities, specifics and jargon. I’ll deliver results for you by studying your marketing materials and those of your competition, by talking to you, and where needed, to your sales people. Find out about the research methods I use to do this here. I’ll also ensure you’re not blinding that audience with industry jargon by communicating complex commercial and financial concepts clearly and persuasively.

I’ve written extensively on business, economy and finance, in print and web format. Areas I have covered include:

 
  • Oil & Gas and Energy
  • Agriculture & agribusiness
  • Mining
  • Forestry
  • Infrastructure development
  • Information technology (IT)
  • The Internet of Things (I0T)
  • Open Banking

 

  • Banking & financial products
  • Telecommunications
  • Transport Sector
  • Finance and FinTech
  • SME business specialisms
  • Artificial Intelligence & Predictive Analytics
  • Digital business transformation
 

I’m able to supply you business copywriting in these formats: SEO website copytechnical copywriting; style and tone of voice guides; press releases; case studies; reports; white papers; annual reportsbusiness blogs and news; product descriptions and e-books.



Economy and Finance Writing Background

  • I am a regular content creator for FinTech company, Sidetrade, the leading global provider of Predictive Sales-to-Cash solutions and specialist in financial predictive analytics for Artificial Intelligence. See a video script and press release here.
  • I was the Editor of Gabon Magazine (2005-2013) commissioned by the Government of the Gabonese Republic and published by Forbes Custom Magazines. A bilingual quarterly magazine, it was distributed to international global decision-makers and the business sector. It covered in-depth global economic issues including agribusiness, mining, timber and forestry, oil & gas, finance, telecommunications, infrastructure development, and more.
  • I'm the former Deputy Editor, ABC News, quarterly publication for the American Business Council of Dubai, promoting development of commerce between the US and the UAE.
  • I'm the author of Africa and Middle East Capital Markets, published for the International Organization of Securities Commissions (IOSCO). This book illustrates the ever-growing importance of the emerging markets of Africa and the Middle East to the world. It reports, in a clear and insightful fashion, on the progression of the capital market within each country in these regions.

Sectorial Copywriting Overview

(Click on image for each sector)


Sound Me Out

I’m a business copywriter based in West Sussex but my clients are based across the UK and internationally. You can call me on +44 (0) 7905916610 to talk through outsourcing your business copywriting project or brief with no obligation at all. Alternatively, drop me a line at sarah@connectedcopy.co.uk or simply fill in a few details on my contact form.