Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…

This, I know:

COPY ...

…. done right is a revenue and results booster

… is what converts. Nothing happens until it does

… is the single most profitable resource on your website

… is foundational to everything you do to grow your business

… produces results only when it understands your target market

… that’s jargonistic & emotionless is the road block to your customer journey

… should be the starting point for your website project. Your design then follows.



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Only your customers or clients can tell you if your copy is working – and they will…

… if your copy has driven them to take the action you want: book a consult, make an enquiry or sign up.

To make this happen for you…

… I use a conversion copywriting process. This involves researching your business and your clients (via message mining/customer surveys/interviews) to create your authentic voice-of-customer (VoC).

‘Sticky’ copy is what you get when I use the phrases and thoughts your actual customers are using that expresses their wants and needs.

This isn’t creative writing, it’s sales writing

I edit and prioritise this into a hierarchy to create messaging that gives that ‘Aha - this business is right for me moment’ in your prospect’s head.

If you’ve written your site yourself or had your copy produced by someone who doesn’t understand this process, the end-result will be different.

Based on VoC data, I craft content that not only convinces your clients that you and they are a good fit; it compels them to take action.

My copy perfectionism goes right down to the UX of the micro-copy on your CTAs (calls-to-action) and buttons. I never use the term ‘submit’!



Content-led design

I’m a NCTJ-trained journalist with 15 years’+ experience in the UK and internationally. I’ve worked for the BBC and my articles and photography have been published by many UK nationals. Highlights?

Meeting Nelson Mandela, interviewing Prince Charles and writing and delivering BBC Radio 4 From My Own Correspondent radio broadcasts with Kate Adie.

I’m an award-winning member of the British Guild of Travel Writers, and have edited consumer and B2B magazines in genres that include business, finance, banking, property, travel, lifestyle and health.

As a magazine editor, I was always drawn to the powerful interconnection of words and design.

This led me to retrain in Squarespace website design. I'm now a Squarespace Circle member and get to indulge my love of font pairs, form, function and feel.

I’ve focused on digital marketing ever since having my twin daughters (aged 7 now). I love tech, stories, making videos and photography. I love helping people by combining words, design and digital strategy. 

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It's a powerful mix…

I haven’t stopped learning. Who can today? Social media and digital are changing so fast and challenging businesses to engage in exciting ways.

What I love about the online space is how even smaller businesses, with the right expertise and flair, can have amazing results with limited resources.


Downtime, you’ll find me out on my bike with my feisty girls or helping them build a bigger-than-last-time Lego model (while keeping track of my clients’ Facebook, Insta and Twitter pages)…



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Interested to work with me?

Get in touch if you see tactical messaging and digital marketing as a solid investment in your business.

If you want to get your results-driven copy (and new website if that’s what you require) all done-for-you, then here’s your call-to-action below.


 Squarespace Website Design

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Copywriting Services

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 Digital Marketing

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 Brand Strategy

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 Long-Form Copy

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 Video Marketing

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