This, I know:
…. done right is a revenue and results booster
… is what converts. Nothing happens until it does
… is the single most profitable resource on your website
… is foundational to everything you do to grow your business
… produces results only when it understands your target market
… that’s jargonistic & emotionless is the road block to your customer journey
… should be the starting point for your website project. Your design then follows.