Business blog writing

To publish consistent quality content for your business website, it can make sense to outsource and build up a relationship with a dedicated content creator who understands your business objectives.

I’m former journalist who has over 20 years’ editorial experience. I have worked for the BBC and many other national media outlets, including The Times, The Telegraph and New Statesman.

You can expect me to research your topic, industry and its trends thoroughly and to create well-crafted blog articles, thought pieces or white papers that support your business and online visibility goals.

Will I understand enough about your business to be able to write you effective blog content?

Yes. I won’t be an expert as you are but I am an experienced writer who has worked with companies in many varied industries and professions.

I write blog articles and white papers for clients in multiple sectors including Pharma, health and medical; property and real estate; SaaS and Artificial Intelligence; banking and finance; mortgage and insurance; education; travel and many more.

Do you have to name me as the author of the blog?

No, most of the companies I write for ask me to ghost-write the articles in the name of their CEO or another team member.

I’m a NCTJ-trained journalist and copywriter, with 20 years’+ experience working on editorial projects in the UK and internationally. I’ve worked for the BBC and my articles and photography have been published by many UK nationals. Highlights?

Meeting Nelson Mandela, interviewing Prince Charles and writing and delivering BBC Radio 4 From My Own Correspondent radio broadcasts with Kate Adie.

I’m an award-winning member of the British Guild of Travel Writers, and have edited consumer and B2B magazines in genres that include business, finance, banking, property, travel, lifestyle and health.

I’m also a digital marketing consultant who offers brand strategy, conversion copywriting and website design. I'm trained in how to implement best SEO practices for your site.

Most projects I work on are for SME businesses, entrepreneurs and consultants. I’ve worked with client companies in an extensive range of industries and professions.

 
“Sarah always succeeds in turning my rough ideas into engaging and relevant posts that hit the mark for my target audience in the management consultancy field. ”
— Jack Broadley, Director, Pelorus Consulting

Business blog strategy

 
 
How do I begin working with you for business blog writing?

Once we’ve determined the topic areas for your blog, I will discuss with you the angle of the post and how it will help your target audience. We’ll also look at any keyword goals you want me to achieve.

I will ask you to nominate a responsible member of your team who can ensure that your briefs are clear and in the simple format we agree.

How long does it take for you to produce a blog article?

Expect a blog article to take me between half a day to two days work each, depending on their complexity and length.

Can you book me to produce regular blog articles, for example on a weekly or monthly basis?

Yes, I have many clients with whom I have an ongoing agreement. I enjoy working in this way as it allows me to develop a deeper understanding of your industry specifics and relationship with your business.

How can you help optimise a blog article for SEO purposes?

The content of the posts will not only be engaging and informative but also optimised for search engines with the keywords you provide.

If you require assistance with keyword research, as a copywriter who is trained in SEO, (I’ve studied under award-winning SEO consultant Kate Toon), I can help you with your current SEO status, SEO best practice and SEO keyword research and implementation.

I provide meta titles and meta descriptions for each post so you don’t have to worry about whether or not Google would find your content.

Can you help with distribution of the blog article on social media?

Yes, I can provide an agreed number of social media updates for your chosen platforms such as LinkedIn, Twitter, Facebook etc. If required, I can use my graphic skills to provide socially sharable, copyright-free, custom created photos for your posts.

“Thanks Sarah for the thought paper on the rise of Head-to-Head trials in the Pharmaceutical Industry. Length was perfect; the language a great combo of pithy/succinct. You got to the heart of our brief in an accessible yet intelligent voice. We’d love to partner with you on future thought pieces.”
— MAGGIE ZELASKO, MARKETING MANAGER, DEALLUS CONSULTING

ROI of business blog writing

There are many benefits to investing in a content publication strategy. Blogs, thought pieces and white papers provide a:

  • Cost-effective way of building your reputation as an authority in your niche field.

  • SEO boost (if done through careful keyword use) so you get found by more new customers.

  • Shareable lead magnet asset through social media such as LinkedIn, Facebook, Twitter, Pinterest etc.

  • Fresh indexable page on your website and opportunity to appear in the SERPs and send traffic to your website through organic search.

  • Long-lasting SEO-rich resource for better organic search performance.

  • Content that's useful to your target customer establishes you as a trusted authority, a factor Google ranks for.

“Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales.”
— Forbes

Business blog samples

 
Note, most examples here are ghost-written for my clients and therefore not bylined to me. If you'd like to see samples in another sector, feel free to request them.
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