To publish consistent quality content, it can make sense to outsource and build up a relationship with a dedicated content creator who understands your business objectives.

 
 
Sarah always succeeds in turning my rough ideas into engaging and relevant posts that hit the mark for my target audience in the management consultancy field.
— Jack Broadley, Director, Pelorus Consulting
 
 

Long-form copy makes investment sense

There are many benefits to investing in a content publication strategy. Blogs, thought pieces and white papers provide a:

  • Cost-effective way of building your reputation as an authority in your niche field.

  • SEO boost (if done through careful keyword use) so you get found by more new customers.

  • Shareable lead magnet asset through social media such as LinkedIn, Facebook, Twitter, Pinterest etc.

  • Fresh indexable page on your website and opportunity to appear in the SERPs and send traffic to your website through organic search.

  • Long-lasting SEO-rich resource for better organic search performance.

  • Content that's useful to your target customer establishes you as a trusted authority, a factor Google ranks for.

Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to compete with big businesses with big budgets.
— Forbes
 

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