I’m a copywriter with reams of experience on writing about women’s issues, consumer lifestyle and parenting 

A versatile content specialist able to deliver effective SEO website copy, blogs, creative ideas and clear, attention-grabbing communication materials on: 

  • Fashion

  • Beauty and cosmetics

  • Hair and makeup

  • Skincare

  • Perfumes

  • Jewellery

  • Diet and nutrition

  • Health and well-being

  • Careers and work-life balance

  • Women’s empowerment

  • Parenting

  • Luxury living and home interiors


Women's Luxury Magazine Editor

I’m the former Editor of Emirates Woman Magazine and Living in the Gulf and former Deputy Editor of the UK’s Home & Country MagazineEmirates Woman is the best-selling glossy health and lifestyle monthly magazine in the Gulf. The main advertisers were global names such as Chanel, Christian Dior, Bvlgari, Tiffany, Guerlain, Shiseido and more. I’ve interviewed well-known names in the fashion and beauty industry: Naomi Campbell, Claudia Schiffer, Thierry Mugler, Bruce Oldfield, Jemima Khan, and many more.

  • My role: responsibility for content direction and publication quality and for ensuring that all stories were engaging and informative and in line with the magazine’s brand identity (upmarket, aspirational, accessible), which addressed the modern, busy woman who wants to look and feel her best.

  • Each 250pp+ issue included one or more on-location fashion shoots, competitions and reader offers. Across the year, it carried advertiser-supported themed supplements on subjects such as women’s health, parenting, hair, brides and weddings, beauty, women's and children's fashion, and female entrepreneurship.