Tactical websites and digital marketing for
businesses & consultants ready to scale up

If you're a business or consultancy at the point where you need to optimise your website copy, marketing or customer journey, I’m the brand-messaging consultant for you

  • Has your business hit a block?

  • Does your online presence need re-energising?

  • Is your website failing to win over the right customers or enough leads?

  • Are you unclear what tack to take with your digital marketing to get better results?

If you’re itching for strategic help and a diagnosis of what’s working and what’s not, I’ll give you a prescription for success tailored to your specific goals. My support is based on solid content marketing knowledge, digital insight and conversion copywriting techniques.

Everything I do is results-driven to secure more enquiries, more leads, more sign-ups.

 

PACKAGES

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Custom website re-design, re-brand & full website copy re-write

Includes 90-minute consult call/meeting to discuss your website concerns and goals; business and competitor research; voice of customer gathering; website content audit; assessment of site experience, UX and customer journey; re-brand recommendations and implementation; SEO keyword improvement suggestions; re-design and domain transfer to new platform; image sourcing; icon and logo design; full re-write of up to 8 website pages and one 2-minute branded company video. One-to-one video tutorial on completion (recorded) so that you can easily update your site ahead.

· Time required from start to finish: 4 weeks.

· Your outcome: A beautiful custom responsive-design website with a clear customer journey that you can have unshakeable confidence in to convince and convert.

Choose this if you want your website re-design, re-brand and content overhaul fully done for you (in full consultation with you).

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Website content audit
& tactical copy overhaul

Includes 90-minute consult call/meeting to discuss your website concerns and goals; business and competitor research; voice of customer gathering; website content audit; assessment of site experience, UX and customer journey; SEO keyword improvement suggestions; design enhancement recommendations with wireframes; full re-write of up to 8 website pages.

· Time required from start to finish: 2 weeks.

· Your outcome: A website you can have unshakeable confidence in whose content directs your user journey. Copy that answers your users’ questions, builds trust and convinces them to take action.

Choose this if you’re happy with the overall design format of your existing site but you know your website content is not performing.

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Custom digital strategy road-map for your website & marketing

Includes 60-minute consult call/meeting to discuss your concerns and goals; business and competitor research; website content audit; assessment of site experience, UX and customer journey; SEO keyword improvement suggestions; design enhancement recommendations; delivery of a top-level digital marketing report to improve your website with recommendations for video & content marketing, social media platform distribution and conversion strategy.

Time required from start to finish: 1 week

Your outcome: A clear blue-print for the actions you need to take (and the tools and platforms to use) to boost your website lead generation performance and digital strategy.

Choose this if you want to hire my brain. You need someone to work with you to map out your digital marketing plan and are happy to implement the recommendations yourself.

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Custom copy requirements for your website and digital marketing

· About page

· Landing page and supporting ad

· Email marketing sequences and funnels

· SEO-optimised blogs

· White papers & thought papers

· Corporate video

· Video explainers

· Facebook advertising copy (awareness, engagement and conversion/lead ads)

Choose this if you want high-converting copy or a custom video with a script and footage that fits precisely with your marketing plan goals.

What clients say …

Sarah can only be what I describe as a marketing sorceress! She carried out surveys, studied our market in depth, then rebranded us entirely. She re-designed and transformed what was an ineffective billboard website into one that’s beautiful, engaging and informative and sells our USPs as an independent school. Thanks to this and the content and video marketing strategy plan she put in place, we’ve seen a 97% increase in enrolment enquiries since launch, 28% increase in pupils numbers and visitors to the website this year to date has increased by 167%. Before the new website, we didn’t rank at all for the keywords our prospects might be searching for. When I search now for all 10 of our target terms, we’re on Google’s first page for every single one – for most, in the top five results.
— Stuart Douch, Headmaster, Sompting Abbotts
I was at the stage where I felt stuck and the website was ineffective – I knew the messaging was all off but didn’t know how to change it. I was too close to my business. I knew just going to a web designer wasn’t going to cut it. I needed someone who could see the whole picture top down. By asking the right questions, Sarah was both supportive and challenging. She defined my services to meet the needs of my one persona and then wrote brilliant content for the attractive and dynamic website she designed. She also wrote my white paper lead magnet and blog content. As a website designer and a journalist/copywriter, I’d say she’s got a unique skillset - and so many clever ideas. I’m getting more interest from prospective clients in the last four months than I had in the last three years.
— Jack Broadley, Director, Pelorus Consulting
Sarah worked with us on the re-design and rebrand of our website. Before her work, the site which is www.linkglobalmanagement.com wasn’t optimised from an SEO perspective and we weren’t achieving the best ranking when people searched for key terms. Our offering wasn’t clearly outlined. What we got was SEO-optimised content and a clarified message throughout the site, high quality downloadable material and blog content. She was easy to work with, intelligent, quickly grasped our business proposition. She was also straightforward to work with, clear in her availability and deliverables and, bottomline, a really good writer.
— Stephen Mix, Director, WORKR Group
The new website went live this morning! Thank you so much for working with me on the content for this project. Equally for your help with your infographics for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind!
— Lala Huseynli, Head of Marketing, Virtusa XLabs
Sarah’s a highly professional and versatile writer with excellent research skills, who, across the course of eight years of working with us, has never delivered anything other than excellent results. She’s also commercially attuned and has great client liaison skills.
— Nathalie MacCarthy, Co-Founder, Impact Media Group
 

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