Brand messaging consultancy for businesses that need to optimise their website copy, marketing and customer journeys
Websites, powerful copy and online marketing strategies to help businesses increase profits, attract the right customers and create recurring revenue.
Sometimes you need a fresh set of eyes to see the bigger picture. Especially if you’re not spending a lot of time on your business – because most of your time’s spent in your business.
If you’re in need of strategic help and a diagnosis of what’s working and what’s not, I’ll give you a prescription for success tailored to your specific goals. My support is based on solid content marketing knowledge, digital insight and conversion copywriting techniques.
Everything I do is results-driven to secure more enquiries, more leads, more sign-ups.
Custom website re-design, re-brand & full website copy re-write
· Time required from start to finish: 4 weeks.
· Your outcome: A beautiful custom responsive-design website with a clear customer journey that you can have unshakeable confidence in to convince and convert.
Choose this if you want your website re-design, re-brand and content overhaul fully done for you (in full consultation with you).
Website content audit
& tactical copy overhaul
· Time required from start to finish: 2 weeks.
· Your outcome: A website you can have unshakeable confidence in whose content directs your user journey. Copy that answers your users’ questions, builds trust and convinces them to take action.
Choose this if you’re happy with the overall design format of your existing site but you know your website content is not performing.
Custom digital strategy road-map for your website & marketing
Time required from start to finish: 1 week
Your outcome: A clear blue-print for the actions you need to take (and the tools and platforms to use) to boost your website lead generation performance and digital strategy.
Choose this if you need someone to critique and recommend improvements for your site and work with you to map out your digital marketing plan. You’re happy to implement the recommendations yourself.
Custom copy requirements for your website and digital marketing
· About page
· Landing page and supporting ad
· Email marketing sequences and funnels
· SEO-optimised blogs
· White papers & thought papers
· Corporate video
· Video explainers
· Facebook advertising copy (awareness, engagement and conversion/lead ads)
Choose this if you want high-converting copy or a custom video with a script and footage that fits precisely with your marketing plan goals.
Why work with me?
You need someone who'll roll up their sleeves and focus 100% on you, your business and its challenges.
I’m independent and straightforward to work with. I'm not a marketing agency; I provide a more personal level of service. So I only take on new clients whom I genuinely think I can help.
I’m a former journalist (I worked for the BBC) and former B2B/B2C magazine editor who understands the balance between text and visual design.
I place strong emphasis on finding a holistic perspective of your customers' behaviour from the time they enter your website to the moment they exit.
Partner with me if you want to work one-on-one with a consultant with expertise in SEO and digital marketing who'll take the time to understand your business and goals – to deliver the results (and change) you need.
Someone who can help you with your strategy – and then execute it for you.
Results and reviews
“For us, Sarah has been a marketing sorceress. She carried out surveys, studied our market in depth, then rebranded us. She re-designed and transformed an ineffective billboard website into one that’s beautiful, engaging and informative and sells our USPs as an independent school. Thanks to this and the content and video marketing strategy plan she's put in place, we’ve seen 97% growth in enrolment enquiries since launch, 28% increase in pupil numbers and 167% rise in visitors to the website this year to date. Before the new website, we didn’t rank for the keywords prospective parents might be searching for. Now for all 10 of our target terms, we’re on Google’s first page for every single one – for most, in the top five results.”
Stuart Douch, Headmaster, Sompting Abbotts Preparatory School
“Sarah worked with us on the re-design and rebrand of our website: www.linkglobalmanagement.com. Before her work, the site which is wasn’t optimised from an SEO perspective and we weren’t achieving the best ranking when people searched for key terms. Our offering wasn’t clearly outlined. What we got was SEO-optimised content and a clarified message throughout the site, high quality downloadable material and blog content. She was easy to work with, intelligent, quickly grasped our business proposition. She was also straightforward to work with, clear in her availability and deliverables and, bottomline, a really good writer.”
Stephen Mix, Director, WORKR Group
“I was at the stage where I felt stuck. My website was ineffective. I knew the messaging was off but didn’t know how to change it. I was too close to my business. I knew just going to a web designer wasn’t going to cut it because I needed someone who could see the whole picture top down. By asking the right questions, Sarah was both supportive and challenging. She defined my services to meet the needs of my one persona and then wrote brilliant content for the attractive and dynamic website she designed. She also wrote my white paper lead magnet and blog content. As a website designer and a journalist/copywriter, I’d say she’s got a unique skillset - and so many clever ideas. I’m getting more interest from prospective clients in the last four months than I had in the last three years.”
Jack Broadley, Director, Pelorus Consulting
“The new website went live this morning! Thank you so much for working with me on the content for this project. Equally for your help with your infographics for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind.”
Lala Huseynli, Head of Marketing, Virtusa XLabs
“Sarah’s a highly professional and versatile writer with excellent research skills, who, across the course of eight years of working with us, has never delivered anything other than excellent results. She’s also commercially attuned and has great client liaison skills.”