Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…

Tactical website copywriting and powerful content that helps businesses attract the right customers and recurring revenue

Everything I do is results-driven for more enquiries, more leads, more sign-ups

This is an 'are-we-a-fit?' call. I aim to give at least one piece of actionable advice for you whether we move forward or not.

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Websites, copywriting and digital marketing for businesses & consultants ready to scale up

So, your business has hit a block? You know your website need re-energising but you don’t know how? Nor what tack to take with your online strategy …

Sometimes you need a fresh set of eyes to see the bigger picture. Especially if most of your time’s spent in your business, rather than on your business.

I'm a marketing consultant who combines copywriting, website design and digital marketing skills.

If you’re in need of strategic help and evaluation of what’s working and what’s not and why, I’ll give you a prescription for success tailored to your specific goals.

My support is based on solid content marketing knowledge, digital insight and conversion copywriting techniques.



Website content audit & tactical copy overhaul

· Your outcome: A website you can have unshakeable confidence in whose content directs your user journey. Copy that answers your users’ questions, builds trust and convinces them to take action.

Choose this if you’re happy with the design of your site but you know your content is not performing.

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Website re-design, brand refresh & website rewrite

· Your outcome: A beautiful custom responsive-design website for your business with a clear customer journey that you can have unshakeable confidence in to convince and convert.

Choose this for a fresh start. You want a website re-design, brand refresh and content overhaul.

Why work with me?

You need someone who'll roll up their sleeves and focus 100% on you, your business and its challenges.

I’m a copywriter and website designer who is independent and straightforward to work with. I'm not a marketing agency; I provide a more personal level of service. I only take on new clients whom I genuinely think I can help.

As a journalist who worked for the BBC and as a former B2B/B2C magazine editor, I understand the balance between text and visual design.

I place strong emphasis on finding a holistic perspective of your customers' behaviour from the time they enter your website to the moment they exit.

Partner with me if you want to work one-on-one with a marketing consultant with expertise in SEO and digital, who'll take the time to understand your business and goals – to deliver the turn-key results (and change) you need.

Someone who can both help you with your strategy – and execute it for you.


Copywriting and Content Creation

● About page
● Website copy
● Landing page and supporting ad
● Email marketing sequences and funnels
● Well-researched SEO-optimised blogs
● White papers & thought papers
● Facebook advertising copy

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“For us, Sarah has been a marketing sorceress! She carried out surveys, studied our market, then rebranded us. She re-designed and transformed an ineffective billboard website into one that’s beautiful, engaging and informative and sells our USPs as an independent school. Thanks to this, and the content and video marketing strategy plan she's put in place, we’ve seen 97% growth in enrolment enquiries since launch, 28% increase in pupil numbers and 167% rise in visitors to the website this year to date. Before the new website, we didn’t rank for the keywords prospective parents might be searching for. Now for all 10 of our target terms, we’re on Google’s first page – for most, in the top five results.”

Stuart Douch, Headmaster, Sompting Abbotts Preparatory School

The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards.  Find out more here

The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards. Find out more here


“I was at the stage where I felt stuck. My website was ineffective. I knew the messaging was ‘off’ but didn’t know how to change it. I was too close to my business. Just going to a web designer wasn’t going to cut it. I needed someone who could see the whole picture top down. By asking the right questions, Sarah was supportive and challenging. She defined my services to meet the needs of my one persona and wrote brilliant content for my new website she designed. She also wrote my white paper lead magnet and blog content. As a website designer and a journalist/copywriter, she’s got a unique skillset - and so many clever ideas. I’m getting more interest from clients in the last four months than in the last three years.”

Jack Broadley, Director, Pelorus Consulting


“The new website went live this morning! Thank you so much for working with me on the content for this project. Equally for your help with your infographics for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind.”

Lala Huseynli, Head of Marketing, Virtusa XLabs


“Sarah’s a highly professional and versatile writer with excellent research skills, who, across the course of eight years of working with us, has never delivered anything other than excellent results. She’s also commercially attuned and has great client liaison skills.”

Nathalie MacCarthy, Co-Founder, Impact Media Group

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