I’m independent, not an agency. My fees are reasonable and straightforward. I provide a start-to-finish quote, so you have no hidden costs. I work until you are 100% satisfied.
If you’ve not used a copywriter’s services before, you might find helpful this short guide about Hiring a Copywriter from the Professional Copywriters’ Network. The information below should help you with any other questions. Download my copywriting brief template here.
What kind of clients do you work with?
Mainly businesses, consultancies and independent specialists. I work autonomously or in conjunction with your in-house team. I’m happy to work alongside your web designer/developer so your site’s layout, content and functionality work in harmony.
Do I need a detailed brief ready?
If you already have a clear brief, then great, I am happy to work to it. If you don’t, we’ll determine it together. Perhaps you need help figuring out what you need. I work with you to write content that dovetails with your messaging across your platforms. I'll deliver effective results and measurable ROI for you.
How do you charge?
I offer 3 packages: Regeneration which includes brand strategy, website re-design, fresh content and your custom digital strategy blue print; Restoration which delivers you a brand strategy consult, full website content audit and content re-write; or Recommendation which is a website analysis and digital strategy consultation.
Outside these, I quote for each copywriting project individually depending on what you need. I determine the time I’ll need to deliver your work and take into consideration its complexity. I give a final quote before we start and a time frame.
What website platform do you use for designing websites?
I use Squarespace. The reason I prefer Squarespace over Wordpress is how customisable it is; its security (https:// is built in); its SEO strengths; the fact you can transfer your domain simply and at no cost and that my clients find it easy to update post-development. (I provide a custom video tutorial and explanation of each client’s site with clear details of how to make changes. This is recorded and uploaded to a password protected page on your new site so you always have access to it).
Squarespace, like Wordpress, works via templates but it has the edge on modern, clean design and the fact that a designer can entirely customise it using design and graphic skills and custom code.
I help you decide which template to start with when we begin working together. I say ‘start with’ because I stress to my clients not to be swayed too much by the demo template design but to focus instead on the functionality they need.
To give you a sense of how different my sites are from the templates they used, see these examples. This site: www.somptingabbotts.com used this template as starting point and this site: www.pelorusconsulting.com used this template as starting point.
What about revisions?
I supply a first draft, then ask for your feedback, followed by up to two rounds of revisions. I prepare a clear scope of work for each project and rarely find that clients need more than two rounds of revisions.
What are your payment terms?
If I’ve not worked with you before, I require a 50% deposit up front. The balance is payable upon project completion.
How do I go about commissioning a project with you?
Once we’ve established we’re a good fit, if you want to meet face-to-face, I’m happy to do so if distance doesn’t make it unfeasible. In most cases, we’ll communicate by phone, email, Skype or Zoom. Questions I’ll ask at the start will include:
Who are the customers you’re targeting?
What's the goal for the project?
What service or products do they need from you and how will your provide this?
What's your relationship with them?
What makes them hesitate before buying from you?
Who are your competitors and what makes you better/unique?
How do you access your prospects?
What reassurances and guarantees do you offer the prospect?
What marketing methods have you used so far, and with what results?
How will you know when you've achieved your goal?
I’ll then produce a scope of work. This will include my copywriting terms and conditions for you to sign. Sometimes a project evolves in scope. If that happens, we’ll discuss it and if need be, revise the budget. I’m reasonable and I trust you are too.
Will you be able to write about my industry or business without direct experience of the sector?
Yes. Within reason and with the exception of nuclear physics! I’m a trained copywriter and experienced journalist. I've written about subjects ranging from rubber production to horticulture to gas pipelines to the medical industry to interior design. I'll need to research the specifics of your business, its jargon, and your competitors, but I’m used to doing this. The same principles of persuasive copywriting and marketing are valid for every business.
Will you be able to improve my page ranking and help me with search engine optimisation (SEO)?
That will be my goal and I give more details on how on my Website Content and On-Page SEO services page. I can help you with this by using sensible keyword intelligence. That means using keyword research specific to you (I can do this for you or direct you to the tools you need). I’ll deliver strong on-site SEO by providing you high-performing titles, meta descriptions, static (as opposed to dynamic) URLs, formatting and linking, and content promotion advice. I don’t do off-site SEO. That’s the remit of your web developer. My overall aim will be to help drive more traffic to your website via persuasive copywriting, UX and powerful calls to action, teamed with digital marketing if this is what you require. Higher numbers of more relevant visitors to your website who bounce less will also boost your ranking.
If I hire you to write copy for me, who owns that copy?
You do. That’s why you're hiring me. My copywriting terms and conditions state: "Copyright in all published content (such as content produced on your behalf) will be granted to you on payment of your invoice." I may ask if I can showcase work I have done for you.
Do you agree to sign a non-disclosure or non-compete agreement? What about a retainer agreement?
Yes, once I’ve considered the copywriting terms and conditions in them and made sure they are reasonable. I understand a company’s need for non-disclosure. I understand the problems involved with working for direct competitors.
I'm interested. What's next?
Call me on +44 (0) 7905916610 or drop me a line at firstname.lastname@example.org.
Alternatively, fill in your details on my contact form.