I’m a British Guild of Travel Writers' award-winning travel writer and specialist copywriter on travel and tourism. I'm a judge for the Australian Society of Travel Writers' annual awards. My work has appeared in the travel pages of scores of national newspapers and magazines. I've also worked in a PR capacity for many travel clients. 


Travel copywriting

I’ve produced copy on hotels and resorts, destinations, airlines and attractions for clients everywhere from the UK, to Europe, to Africa, to the Middle East. 

  • I’ve travelled worldwide on media and PR commissions. I’ve written brochures for companies that include Emirates Holidays and Qatar Airways and contributed on travel subjects to many inflight magazines. I’m also the author of travel guidebooks for Dorling Kindersley and AA Travel.

  • My travel articles, hotel reviews and photography have been published or broadcast newspapers and magazines including The Sunday Times, Daily Mail, BBC, The Telegraph, Geographical, Africa Geographic, National Geographic, A Place in the Sun, Selling Longhaul, Heritage Magazine, Wanderlust and Spain Magazine and in many websites. I’ve been a regular contributor to BBC Radio 4’s From Our Own Correspondent. I’ve also edited several travel-related publications, including Everything Spain Magazine and Gabon Magazine.

Thanks Sarah for your piece about Dubai today for our radio broadcast for BBC Radio 4’s From Our Own Correspondent. It was evocative, informative and atmospheric and captured the essence of the city with great colour. Our presenter Kate Adie was very complimentary. Hope you’ll have something more for us soon!
— Tony Grant, Producer, BBC From Our Own Correspondent

British Guild of Travel Writers

I’m a member of the British Guild of Travel Writers, the UK’s premier association for media professionals who focus on travel, and was winner of the BGTW Travel and Trade Writing Award. A former BGTW PR and Press Co-ordinator, I conceived and launched the annual BGTW Young Travel Writer Competition and ran travel-writing workshops over several years as part of the Travellers' Tales Festival at the Royal Geographic Society


Sectorial Copywriting Overview

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