Give your business strong online visibility
Get you found through organic search for your most relevant long-tail) keywords
Inform your prospects and answer their questions
Act as your vault of SEO-optimised content
Lead visitors through your sales funnel
Strengthen your brand reputation
Serve as a continuous sales tool
Which keywords do you need?
It boils down to searcher intent and figuring out the medium-tail and long-tail niche transactional keywords that have 'relevant intent' so will attract the highest volumes of visitors likely to be most interested in your site's offering.
Google is now more intuitive through semantic search. The latest algorithm uses synonyms and related words. The more relevant your copy, the higher your conversion rates. Semantic search means precise search terms matter less, and context and intent more.
If you’re using a skilled SEO copywriter, who understands marketing and buyer personas, to produce focused niche content that answers useful questions for your industry, you’ll be ahead. Your highly searched-for keywords will be the ones your SEO website copywriter will use strategically in your website copy and in the all-important meta-data.