To publish consistent quality content, it can make sense to outsource and build up a relationship with a dedicated content creator who understands your business objectives.
Long-form copy makes investment sense
There are many benefits to investing in a content publication strategy. Blogs, thought pieces and white papers provide a:
Cost-effective way of building your reputation as an authority in your niche field.
SEO boost (if done through careful keyword use) so you get found by more new customers.
Shareable lead magnet asset through social media such as LinkedIn, Facebook, Twitter, Pinterest etc.
Fresh indexable page on your website and opportunity to appear in the SERPs and send traffic to your website through organic search.
Long-lasting SEO-rich resource for better organic search performance.
Content that's useful to your target customer establishes you as a trusted authority, a factor Google ranks for.