By understanding your industry, brand identity, audience and marketing goals in detail, I write about your business in the most positive light for the people who matter most: your customers. I focus your content to fit your unique target audience.
Your business or industry comes with its own complexities, specifics and jargon. I deliver results via a research process that involves studying your niche area, your marketing materials and those of your competition, by talking to you, and where needed, to your sales people.
I ensure you’re not blinding that audience with industry jargon by communicating complex commercial and financial concepts clearly and persuasively.
I’ve written extensively on business, economy and finance, in print and web formats. Areas I’ve covered include:
Oil & gas
Agriculture & agribusiness
Information technology (IT)
The Internet of Things (I0T)
Banking & financial products
Finance and FinTech
SME business specialisms
Artificial Intelligence & Predictive Analytics
Digital business transformation
I supply business copywriting in these formats: SEO website copy; press releases; case studies; reports; whitepapers; annual reports; business blogs and e-books.
Economy and Finance Writing Background
Agri-business, oil & gas, eco-tourism for the BBC
Regular articles on mortgages and property finance for Mortgage Advice Services
Content creator and ghost-writer for FinTech & Artificial Intelligence company, Sidetrade, leading global provider of Predictive Sales-to-Cash solutions. See example, thought paper, video script and press release here.
Editor of Gabon Magazine (2005-2013) for the Gabonese Republic, published by Forbes Custom Magazines. Bilingual magazine distributed to global decision-makers covering agribusiness, mining, forestry, oil & gas, finance, telecommunications and infrastructure.
Deputy Editor, ABC News, quarterly publication for the American Business Council of Dubai.
Author Africa and Middle East Capital Markets, published for the International Organization of Securities Commissions (IOSCO).
(Click on image for each sector)