Give your business strong online visibility
Get you found through organic search for your most relevant long-tail) keywords
Inform your prospects and answer their questions
Act as your vault of SEO-optimised content
Lead visitors through your sales funnel
Strengthen your brand reputation
Serve as a continuous sales tool
Which keywords do you need?
It boils down to searcher intent and figuring out the medium-tail and long-tail niche transactional keywords that have 'relevant intent' so will attract the highest volumes of visitors likely to be most interested in your site's offering.
On-page SEO is related to the actions you can take within your website to optimise it for search engines and how you structure and plan the content. There are practices to follow to signal to Google the keywords you want a web page to rank for. Using the core keyword phrases in both the title and meta description will help you rank higher for relevant search queries. For the most effective on-page SEO, keywords should be used in the following:
the category pages
the breadcrumb paths
the page title, also called the title tag or SEO title
the header(s) of the text (H1s, H2s etc)
the body text
the links to and from your website
the filename and alt-tag of the images
the meta-description. This is the two or three-line description that appears in the browser results to searchers. It acts as a summary of the content and should be enticingly written to persuade people to click through to your site.
Google is now more intuitive through semantic search. The latest algorithm uses synonyms and related words. The more relevant your copy, the higher your conversion rates. Semantic search means precise search terms matter less, and context and intent more.
If you’re using a skilled SEO copywriter, who understands marketing and buyer personas, to produce focused niche content that answers useful questions for your industry, you’ll be ahead. Your highly searched-for keywords will be the ones your SEO website copywriter will use strategically in your website copy and in the all-important meta-data.
It's important to note here that on-page SEO will not be the only driver of success for your findability for a certain keyword. The more quality backlinks a website has, the more traffic it’s likely to get. Links from other reputable, popular and high-authority websites in related niches will also improve the SEO ranking and optimisation of your site.