Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…

Persuasive copywriting combined with content-led website design that helps your business connect with the right customers


connected copy website design banner image.jpg

Marketing solutions for time-starved entrepreneurs, business owners and consultants

background colour connected copy.jpg

As a business owner or consultant, it can be frustrating when your marketing doesn't deliver great results.

I understand what it feels like when you’ve hit a block and you know you’re missing out on customers.

Sometimes you need a fresh set of eyes to see the bigger picture. Especially if most of your time’s spent ‘in’ your business, rather than ‘on’ your business.


stunning websites from connected copy.jpg
Stunning websites that drive visitors into action
brand strategy by connected copy.png
Strategic branding targeted to your customers
tactical website copywriting connected copy.jpg
Compelling copywriting to convince and convert
UX websites connected copy.jpg
Online marketing strategy to skyrocket your sales and leads
background colour connected copy.jpg

First off, your website should work as hard as you do, plus …

Be your #1 shining asset and work for you 24/7

Act as a lead-generating machine 365 days a year

Communicate your offering so persuasively that it …

Answer these 3 questions for visitors within 3 seconds: What do you offer? How does it make my life better? How do I get it?

Make your potential clients say "yes"

I partner with you to really understand your goals, challenges and target audience. Then I define the brand strategy to make the content and design changes needed for your website and your online marketing to enable your business to thrive and grow.

Website re-design and content makeover


Start afresh with a complete website re-design, brand audit, and copy overhaul.

Your outcome: A beautiful custom responsive-design website for your business with a clear customer journey that you can have unshakeable confidence in to convince and convert.

Choose this for a fresh start. You want a website re-design, brand refresh and content overhaul.

Website content makeover


Transform your existing site with a brand audit and website content makeover.

Your outcome: A website you can have unshakeable confidence in whose content directs your user journey. Content that answers your users’ questions, builds trust and convinces them to take action.

Choose this if you’re happy with the design of your site but you know your content is not performing.

How to get started

background colour connected copy.jpg


website copywriting enquiry form.png

You fill in the intake form on my contact page with brief details at this stage



website enquiry call.png

We book a discovery call to talk through what you’re planning to achieve



website copywriting proposal.png

You receive my proposal, setting out the process, timeline and deliverables



website copywriting project confirmation.png

I send the project confirmation and schedule the work into my calendar





pink background #fc584econnected copy.jpg

Does your website need re-energising?

But you’re not sure how – or what – to change?

The look and feel of your website is important. But many businesses over-focus on the website design.

Your starting point should be your words. It’s the words on your site that have the super-power to prompt visitors into action.

People respond to brands or businesses that communicate a clear message. So …

  • You may have a website that looks fantastic on the surface …

  • You may have a great product or service …

but if the words on your website are failing to communicate your value in a way that connects with your potential customers …

… you’re very likely struggling to attract the sign-ups and sales you need.

Let's change that! So that ...

... you can have a website you’re not only proud of, but one you can have unshakeable confidence in.

A website that will convince and convert ... make you sales ... and boost your ROI.

happy business people with new website from connected copy.jpg

“For us, Sarah has been a marketing sorceress. She carried out surveys, studied our market, then oversaw our re-brand. She re-designed an ineffective billboard website to create one that’s beautiful, engaging and information-packed and sells our USPs as an independent school. This, with the content and video marketing she's carried out has led to 97% growth in enrolment enquiries since launch, 28% increase in pupil numbers and 167% rise in website visitors this year to date. Plus, for all 10 of our target SEO terms, we’re on Google’s first page – for most, in the top five results.”

Stuart Douch, Headmaster, Sompting Abbotts Preparatory School

The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards.  Find out more here

The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards. Find out more here


“I felt stuck. My website was ineffective and I knew the messaging was ‘off’ but didn’t know how to change it. I was too close to my business. Just going to a web designer wasn’t going to cut it. I needed someone who could see the whole picture. By asking the right questions, Sarah was supportive and challenging. She defined my services to meet the needs of my one persona and wrote brilliant content for my new website she designed. She wrote my white paper lead magnet and blog content. As a website designer and a copywriter, she’s a unique skillset and so many clever ideas. I’m getting more interest from clients in the last four months than in the last three years.”

Jack Broadley, Director, Pelorus Consulting


“The new website went live this morning! Thank you so much for working with me on the content for this project. Equally for your help with your infographics for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind.”

Lala Huseynli, Head of Marketing, Virtusa XLabs


“Working out how to position your business is tough – even when it’s yours. Sarah spent time talking to me then went away and designed my new brand and website, wrote all the content, and planned my digital and social media marketing campaign for me. It’s like she’s in my head - every word she wrote captures me exactly.”

Jane Barber,



“Sarah’s a highly professional and versatile writer with excellent research skills, who, across the course of eight years of working with us, has never delivered anything other than excellent results. She’s also commercially attuned and has great client liaison skills.”

Nathalie MacCarthy, Co-Founder, Impact Media Group

Back to top


Do you need other copywriting elements?

● About page
● Website copy
● Landing page and supporting ad
● Email marketing sequences and funnels
● Well-researched SEO-optimised blogs
● White papers & thought papers
● Facebook advertising copy

green background colour 397f7e.jpg

Why work with me?


You need someone who'll roll up their sleeves and focus 100% on you, your business and its challenges.

I’m a digital marketing consultant who offers both conversion copywriting and website design.

As a journalist who worked for the BBC and as a former B2B/B2C magazine editor, I understand the balance between text and visual design.

That means you get everything in one place so there's no complicated liaising between different creatives.

Deep-dive strategy comes first

To achieve results, I don’t just take orders and offer cookie cutter marketing solutions.

Everything begins with development of your brand story.

Until I’ve helped you fully understand your ‘why’; your goals and your target customers’ core struggles, I know I won’t be able to deliver maximum impact for you.

So deep-dive strategy comes first, before the start of any website design or digital/content/video/social marketing campaign.

To truly make a difference in people’s lives and succeed in business, you need to 'connect' with your customers.

I help you frame these 3 factors:

  1. Your personal story: who you are and why you do what you do
  2. Your business story: why your business exists and what it stands for
  3. Your customer story: where your business fits into their life and how it can help them

Partner with me if you want to work one-on-one with a marketing consultant with expertise in SEO and digital, who'll take the time to understand your business and goals – to deliver the turn-key results (and change) you need.

Someone who can both help you with your words, your website and your strategy – and then execute it end-to-end for you.