Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…

Tactical copywriting and website design that helps your business connect with the right customers

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I understand what it feels like when your business has hit a block. You know your website needs re-energising but you don’t know how.

Sometimes business-owners need a fresh set of eyes to see the bigger picture. Especially if most of their time’s spent in their business, rather than on their business.

As a marketing consultant who combines copywriting, website design and digital marketing skills, I'll partner with you to make the changes needed for your website to do what it should do…

  • Be your #1 shining employee and work for you 24/7

  • Act as a lead-generating machine 365 days a year

  • Communicate your offering so persuasively that it …

  • Make your potential clients say "yes"

That's whether you want to:

  • Start from scratch with a website re-design and copy overhaul

  • Upgrade your existing site with a website content refresh

How to get started


Fill in the intake form with brief details of what you need


I call you to talk through what you need to achieve


I prepare a scope of work to outline process and deliverables


I send you the project confirmation and schedule it in




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Website content audit & tactical copy overhaul

· Your outcome: A website you can have unshakeable confidence in whose content directs your user journey. Copy that answers your users’ questions, builds trust and convinces them to take action.

Choose this if you’re happy with the design of your site but you know your content is not performing.

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Website re-design, brand refresh & website rewrite

· Your outcome: A beautiful custom responsive-design website for your business with a clear customer journey that you can have unshakeable confidence in to convince and convert.

Choose this for a fresh start. You want a website re-design, brand refresh and content overhaul.


Why work with me?

You need someone who'll roll up their sleeves and focus 100% on you, your business and its challenges.

I’m a copywriter and website designer who is independent and straightforward to work with. I'm not a marketing agency; I provide a more personal level of service. I only take on new clients whom I genuinely think I can help.

As a journalist who worked for the BBC and as a former B2B/B2C magazine editor, I understand the balance between text and visual design.

I place strong emphasis on finding a holistic perspective of your customers' behaviour from the time they enter your website to the moment they exit.

Partner with me if you want to work one-on-one with a marketing consultant with expertise in SEO and digital, who'll take the time to understand your business and goals – to deliver the turn-key results (and change) you need.

Someone who can both help you with your strategy – and execute it for you.


“For us, Sarah has been a marketing sorceress. She carried out surveys, studied our market, then oversaw our re-brand. She re-designed an ineffective billboard website to create one that’s beautiful, engaging and information-packed and sells our USPs as an independent school. This, with the content and video marketing she's carried out has led to 97% growth in enrolment enquiries since launch, 28% increase in pupil numbers and 167% rise in website visitors this year to date. Plus, for all 10 of our target SEO terms, we’re on Google’s first page – for most, in the top five results.”

Stuart Douch, Headmaster, Sompting Abbotts Preparatory School

The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards.  Find out more here

The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards. Find out more here


“I was at the stage I felt stuck. My website was ineffective. I knew the messaging was ‘off’ but didn’t know how to change it. I was too close to my business. Just going to a web designer wasn’t going to cut it. I needed someone who could see the whole picture and by asking the right questions, Sarah was supportive and challenging. She defined my services to meet the needs of my one persona and wrote brilliant content for my new website she designed. She wrote my white paper lead magnet and blog content. As a website designer and a journalist/copywriter, she’s a unique skillset and so many clever ideas. I’m getting more interest from clients in the last four months than in the last three years.”

Jack Broadley, Director, Pelorus Consulting


“The new website went live this morning! Thank you so much for working with me on the content for this project. Equally for your help with your infographics for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind.”

Lala Huseynli, Head of Marketing, Virtusa XLabs


“Sarah’s a highly professional and versatile writer with excellent research skills, who, across the course of eight years of working with us, has never delivered anything other than excellent results. She’s also commercially attuned and has great client liaison skills.”

Nathalie MacCarthy, Co-Founder, Impact Media Group

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Do you need other copywriting elements? I offer:

● About page
● Website copy
● Landing page and supporting ad
● Email marketing sequences and funnels
● Well-researched SEO-optimised blogs
● White papers & thought papers
● Facebook advertising copy

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