Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…
 
 
 

Persuasive copywriting combined with content-led website design that helps your business connect with the right customers

ALL YOUR WEBSITE DESIGN, BRAND STRATEGY AND COPYWRITING NEEDS IN ONE PLACE

 
 
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Marketing solutions for time-starved entrepreneurs, business owners and consultants

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As a business owner or consultant, it can be frustrating when your marketing doesn't deliver great results.

I understand what it feels like when you’ve hit a block and you know you’re missing out on customers.

Sometimes you need a fresh set of eyes to see the bigger picture. Especially if most of your time’s spent ‘in’ your business, rather than ‘on’ your business.

 
 
 

Does your website need re-energising?

You’re getting site visits, but no-one’s booking a call, clicking or opting in?

You’re landing client enquiries but they’re not the kind you want?

Your site just sounds ‘wrong’ and not representative of you or your business?

 
 
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But you're not sure how – or what – to change?

The look and feel of your website is important. But many businesses over-focus on the design.

The starting point should be words. It’s the copy on your site that prompts visitors into action.

People respond to brands or businesses that communicate a clear message. So …

  • You may have a website that looks fantastic …

  • You may have a great product or service …

but if the copy on your site is failing to communicate your value in a way that connects with your potential customers …

… you’re very likely struggling to attract the sign-ups and sales you need.

Let's change that! So that ...
 
 
 
 

... you can have a website you’re not only proud of, but one you can have unshakeable confidence in.

A website that will convince and convert ... make you sales ... and boost your ROI.

 
 
 
 
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Most popular services ...
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website design and copywriting

Do you need a fresh start for your website – and business? A full or partial re-brand? You know your current site isn't attracting the leads or sales you want, it looks outdated, or its functionality is no longer fit for purpose. You want a complete website re-design and copy makeover to refresh your brand and re-energise your business from the inside-out.
 
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website copy overhaul

Do you need a website copy makeover? You're mostly satisfied with your existing website design. But want to revamp, re-write and super-charge the copy within it. You also want to receive recommendations on how to improve conversion factors within the existing layout and enhance effectiveness of your calls-to-action.
 
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Copywriting and Long Content

Get in touch if you have copywriting requirements from a writer who understands goal-driven marketing and how to connect with your target audience.
Services include:

• About page

• Landing page and supporting ad

• Email marketing sequences and funnels

• Well-researched SEO-optimised blogs

• White papers & thought papers

• Facebook advertising copy

 

 

HERE'S WHAT MY CLIENTS HAVE TO SAY ...

 
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STEPHEN MIX, DIRECTOR, WORKR GROUP

“Sarah worked with us on the re-design and rebrand of our website. The site wasn’t optimised from an SEO perspective and we weren’t achieving the best ranking. Our offering wasn’t clearly outlined. What we got was SEO-optimised content and a clarified message throughout the site. Plus, high-quality downloadable material and blog content. She was easy to work with, intelligent and quickly grasped our business proposition. She’s straightforward to work with, clear in her availability and deliverables. Bottom line, she's a really good writer.”

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STUART DOUCH, HEADMASTER, SOMPTING ABBOTTS PREPARATORY SCHOOL

“Sarah has been our marketing sorceress. She carried out surveys, studied our market, then oversaw our re-brand. She re-designed an ineffective billboard website to create one that’s beautiful, engaging and information-packed. It now really sells our USPs as an independent school. This has led to 97% growth in enrolment enquiries since launch. We've seen 28% increase in pupil numbers and 167% rise in website visitors this year to date. Plus, for all 10 of our target SEO terms, we’re on Google’s first page – for most, in the top five results.”

*The new website and digital marketing campaign by Connected Copy for Sompting Abbotts led to national recognition for the school as winner of the 2019 UK Content Awards. Find out more here

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JACK BROADLEY, PELORUS CONSULTING

“We felt stuck. Our website was ineffective and we knew the messaging was ‘off’ but didn’t know how to change it. We were too close to the business. Just going to a web designer wasn’t going to cut it. We needed someone who could see the whole picture. By asking the right questions, Sarah was both supportive and challenging and helped define our one ‘persona’. As a website designer and a copywriter, she has a unique skill set and so many clever ideas. We have more interest from clients in the last four months than in the last three years.”

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LALA HUSEYNLI, HEAD OF MARKETING, VIRTUSA XLABS

“The new website went live this morning! Thank you so much for working with me on the content for this project. Equally for your help with your infographics for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind.”

JUSTMINDFUL

Jane Barber, Senior Practitioner, Justmindful

“Working out how to position your business isn’t easy. Sarah spent time talking and researching my goals – that was a valuable journey in itself – conceived my new brand, designed my website, wrote the content, and planned my digital and social media marketing campaign for me. It was like she was in my head - every word she wrote captures me exactly.”

“Sarah’s a highly professional and versatile writer with excellent research skills, who, across the course of eight years of working with us, has never delivered anything other than excellent results. She’s also commercially attuned and has great client liaison skills.”
Nathalie Maccarthy, Co Founder & Publisher, Impact Media

 

 


Clients



Journalism Credits


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Why work with me?

You need someone who'll roll up their sleeves and focus 100% on you, your business and its challenges.

I’m a digital marketing consultant who offers brand strategy, conversion copywriting and website design.

As a journalist who worked for the BBC and as a former B2B/B2C magazine editor, I understand the balance between text and visual design.

That means you get everything in one place so there's no complicated liaising between different creatives.

To achieve results, I don’t offer cookie cutter marketing solutions.

Partner with me if you want to work one-on-one with a marketing consultant with expertise in SEO and digital, who'll take the time to understand your goals – to deliver the turn-key results (and business change) you need.

Someone who can both help you with your words, your website and your strategy – and then execute it end-to-end for you.

 

 

How it works ...

YOU ENQUIRE

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You fill in the intake form on my contact page or packages page with brief details at this stage

 

WE TALK

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We book a discovery call to talk through what you’re planning to achieve

 

I PREPARE

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You receive my proposal, setting out the process, timeline and deliverables

 

YOU RELAX …

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I send the project confirmation and schedule the work into my calendar

 

 

So if you want this … you’re in the right place

Stunning websites that drive visitors into action
Strategic branding targeted to your customers
Compelling copywriting to convince and convert
Online marketing strategy to skyrocket your sales and leads
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