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sarah monaghanMay 11, 2023
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Why the Smartest White Papers Lead with Insight, Not Sales Pitches
Why the Smartest White Papers Lead with Insight, Not Sales Pitches

A well-crafted B2B white paper will showcase your company's thought leadership without giving a hint of being a sale pitch – which, of course, is what it (discreetly) is. Success, however, hinges on crafting a document that’s so impeccably persuasive, polished and professional that your reader’s oblivious to your underlying marketing genius and has no idea that it's a thinly veiled gateway to your sales funnel.

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Lab to launch: marketing milestones in drug development
Lab to launch: marketing milestones in drug development

This article explains the drug discovery and development process; sets out the audiences and external/internal stakeholders involved; lists communications and milestones through to launch and references the compliance responsibilities enshrined by the ABPI code.

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Taking molecules to market: The role of the pharma copywriter
Taking molecules to market: The role of the pharma copywriter

This article will provide insights on: The seven essential qualities to look for in a skilled pharma and healthcare copywriter; the pace of change within life sciences and consequent challenges for pharma CMOs, and the role of pharma content marketing for pharmaceutical companies.

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How much do copywriters charge?
How much do copywriters charge?

In this article, you’ll learn: How copywriters decide their fee ranges; the sales outcomes you can achieve by working with a copywriter; what to weigh up in choosing the right copywriter for your project; how to decide if a copywriter is worth the fees they charge; what to do if you’re not clear on the scope of your copywriting project and how much copywriters typically charge for different copywriting projects.

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UK pharma copywriter | UK life sciences copywriter | UK life sciences copywriter | UK healthcare copywriter | Pharmaceutical copywriting | Pharmaceutical industry copywriter | Freelance pharma copywriter
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