Brand Strategy and Website Copywriting Services for Architects

Blueprint for Your Digital Presence: Does your website need planning and writing or a complete refresh?

This service covers copywriting your website, from start to finish, to ensure your clients find you, understand your value, and take action.

We’ll work in liaison with your website designer (or can recommend website designers experienced in the complexities of designing an architectural website).

■ Detailed research & discovery

■ Brand messaging guide integration

■ Comprehensive website copywriting (Homepage to Contact Page)

■ Two revision rounds & proofreading

This service is right for you if:

■ You are looking to have your entire website professionally written.

■ Your website copy feels outdated and no longer reflects your firm's ethos.

■ Piecing together all your ideas and notes into a clear, cohesive message feels like drafting a complex architectural plan.

■ You're gearing up to revamp your website and have the visuals ready, but the words don’t quite match up.

■ You have a rough vision for what to say but struggle to articulate it succinctly and powerfully.

■ Your goal is to attract higher-quality clients.

What's included?

▩ All research in the Tier 2 Brand Messaging Guide package ie.

■ In-depth Research & Discovery Questionnaire

■ 90-min Discovery Workshop

■ Voice of customer interviews with up to six of your existing ideal clients for testimonials that can be used on your website

■ Comprehensive Brand Messaging Guide

■ 60-min Strategy Presentation & Q&A

➕

▩ Comprehensive Website Copywriting, including:
▩ Engaging Homepage content
▩ About page narrative
▩ Clear Services description
▩ Process explanation
▩ Biographies
▩ Project description editing
▩ Contact page that invites interaction
▩ A well-structured Footer
▩ Intuitive Navigation bar
▩ Two rounds of revisions
▩ Proofreading

Plus:

■ Website Design & Direction: Guidance for your design team on layout, navigation, and aesthetics.
■ SEO focus on your keywords to ensure your website ranks well on search engines.

Foundation for Your Brand Identity: For architects needing clarity and consistency in their brand messaging to attract their ideal clients.

The Brand Messaging Guide is practical tool to help you define and communicate who you are, what you do, and why you do it. It will give you a clear, distinctive voice and key stories for more effective marketing. To create it, we provide you with:

■ In-depth Research & Discovery Questionnaire

■ 90-min Discovery Workshop

■ Voice of customer interviews with up to six of your existing ideal clients for testimonials that can be used on your website

■ Comprehensive Brand Messaging Guide

■ 60-min Strategy Presentation & Q&A.

We'll go through a discovery process to get your message crystal clear. We'll figure out who your ideal clients are, pinpoint what makes you different and make sure your brand's voice stands out from the crowd.

See this Brand Messaging Guide as your go-to blueprint, to help you ahead in how you talk business, bring in new talent, and interact with clients. It's your tool for keeping your brand's story consistent, which builds trust and a solid reputation.

It’s right for you if …

■ You know you need to revamp the way you present your firm.
■ You know a solid brand message is key, but you're not sure how to nail it down.
■ You’re at a crossroads with your firm’s identity and need direction.
■ You want to make marketing easier (get your brand message right, and it all falls into place).
■ You’re launching a new firm and want to start with clear branding.

The elements below would form the basis of your document, a resource that you can also use ahead to inform future marketing or recruiting collateral and that will cover:

• Your Unique Value Proposition (UVP): what makes your offering different or better for your ideal audience? (your X factor - your area of visible expertise – your niche that you want to be first of mind for). This should be used on the hero section of your website.

• Your elevator pitch: the most concise statement of the problem you solve, for what target audience, why, and why you're better or different. Once you have this nailed down, whenever you are networking, you’ll never look blank again when you’re asked: ‘Tell me about your firm’.

• Your tagline: a concise, memorable statement that expresses your unique value proposition (UVP).

• Where your firm is now: (reputation, positioning and business perception)

• Your brand mission and purpose: the change you’re creating and why

• Your vision: A vision statement describes what your company is building toward in the future. Where you want to be ahead – in terms of perception, growth and client types.

• Your target audience/s: Who are you for, specifically. Demographics are not quite enough. Psychographics are important too. What state of mind is your ideal buyer in and why? Their likely objections, goals and fears. Answering those questions get you closer to a real target audience.

• The problem you solve: Basically, every brand message stems from the problem you solve.

• Your proofs: (Reasons to believe): endorsements, awards, client testimonials, etc

• Why you? (Your Story + Authority) – written as a hero's journey, but in which the client is the hero (which can be used for your About/Practice website pages)

• Key terms: that describe how you do business (your values) and how you would like to be perceived as a practice by others

Digital Site Survey: You know your current site is underperforming but you don’t know what to prioritise and change.

■ Expert review of your website’s messaging, layout and user experience to maximise its impact.

■ Comprehensive website analysis including SEO considerations

■ Custom Action Plan Report for improvement

■ Post-audit Q&A video call

We’ll give you recommendations for modifications and considerations, equipping you with a clear blueprint to improve your website, in terms of both your copy, layout, customer journey and visuals.

You can then use the recommendations to re-write and re-design your site yourself or to inform a professional copywriter and website designer.