A well-crafted B2B white paper will showcase your company's thought leadership without giving a hint of being a sale pitch – which, of course, is what it (discreetly) is. Success, however, hinges on crafting a document that’s so impeccably persuasive, polished and professional that your reader’s oblivious to your underlying marketing genius and has no idea that it's a thinly veiled gateway to your sales funnel.
Read MoreThis article explains the drug discovery and development process; sets out the audiences and external/internal stakeholders involved; lists communications and milestones through to launch and references the compliance responsibilities enshrined by the ABPI code.
Read MoreThis article will provide insights on: The seven essential qualities to look for in a skilled pharma and healthcare copywriter; the pace of change within life sciences and consequent challenges for pharma CMOs, and the role of pharma content marketing for pharmaceutical companies.
Read MoreIn this article, you’ll learn: How copywriters decide their fee ranges; the sales outcomes you can achieve by working with a copywriter; what to weigh up in choosing the right copywriter for your project; how to decide if a copywriter is worth the fees they charge; what to do if you’re not clear on the scope of your copywriting project and how much copywriters typically charge for different copywriting projects.
Read MoreThe unprecedented speed of change that the coronavirus has provoked makes it impossible to make accurate predictions. The questions are many. But we are already able to come to some conclusions that will impact future planning for pharma and life sciences companies.
Read MoreCOVID-19 has led to a crisis of global proportions. How do you adapt your content marketing to future-proof your business during the pandemic?
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