This article will provide insights on: The seven essential qualities to look for in a skilled pharma and healthcare copywriter; the pace of change within life sciences and consequent challenges for pharma CMOs, and the role of pharma content marketing for pharmaceutical companies.
Read MoreIn this article, you’ll learn: How copywriters decide their fee ranges; the sales outcomes you can achieve by working with a copywriter; what to weigh up in choosing the right copywriter for your project; how to decide if a copywriter is worth the fees they charge; what to do if you’re not clear on the scope of your copywriting project and how much copywriters typically charge for different copywriting projects.
Read MoreSearch engine optimization (SEO) can sometimes seem unfathomable. Getting good organic search results is key for getting your website found and ultimately, the success of your brand or company. Here, I'm outlining the top 13 actions you can take to improve your on-site SEO. They're not difficult but they require you to be methodical and conscientious.
Read MoreAligning your company’s tone of voice is as vital to your brand as your logo. It's the verbal expression of your brand's identity. And an effective brand guide can offer more value than verbal guidelines. It can serve as a motivational tool company-wide.
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