Posts tagged brand identity
An Inspirational Example of a Website Tone of Voice Guide

Getting your website tone of voice guide spot on is as vital to your brand as your logo. It's the verbal expression of your brand's identity. But the best website tone of voice guides are far more. They're motivational tools for everyone in a company. As a copywriter, I get to see lots of website tone of voice guides but the one that I'm going to share with you I really rate... 

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Talk to Your Website Audience Like You're On a First Date

Getting the tone of voice right for your website content is very like a first date. It's a make or break opportunity. If you don't connect, you'll never see your potential lover – or website visitor – again. It's all about chemistry too with your website when it comes to reader engagement. Not only have you got to look good, you've got to convince your audience you're the right fit for them...

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