Browse a selection of copy examples
Could the amount of time you set aside to listen to your Key Stage 1 child read aloud at home make a difference to his or her future academic achievement? Should you ask your child to read to you every day? And if she or he doesn’t want to, should you insist or let it go? Read more.
The rise of the head-to-head trial. The pharma landscape is an ever-roiling ocean, with new trends constantly making new waves and tossing the industry onto a new course. Today an industry game-changer is beginning to break the surface and is being used to generate influential comparative evidence. It is the head to head trial – and it is proving to be a powerful mechanism for the testing of competitive medicines. See (ghost-written) article here.
Article and infographic for Virtusa XLabs. RegTech. In recent years, the banking sector has been buffeted by financial and other penalties in relation to money laundering, fraud, mistreatment of customers, and market misconduct. Managing the tsunami of new regulatory challenges unleashed since the 2008 crisis requires a fresh approach above and beyond legacy solutions. Enter AI-driven RegTech. Download article here.
Blog article for myschoolopendays.co.uk 10 powerful tips to get the most from school open days. So you’ve studied the Ofsted or ISI reports. You've looked at the league tables. You've tapped into the parental grapevine. You've shortlisted the catchment schools within a convenient distance from your home. Your next step is school open days. These will allow you to visit the schools you’ve ... Read more
Why remortgaging your home now is such a good investment decision: Whether you’re a lion or a mouse when it comes to investing, hopefully you can spot a good opportunity when it happens. UK interest rates are still at 0.25%. This is their lowest level since the Bank of England was established in 1694. On the back of this, available rates for for remortgaging your home ... Read more
White Paper: Six Winning Ways To Inspire Your Employees in the Workplace: The Way-Out Webmart Story. Executive Summary: Webmart is a shining example of a company that really understands intrinsic vs. extrinsic motivation to motivate its employees to engage with their work. Intrinsic motivation is the opposite of extrinsic motivation. It is the product of ... Read more
Press release for finance company. Sidetrade (Euronext: ALBFR.PA), the leading global provider of Predictive Sales-to-Cash solutions, announces the final acquisition of British start-up, BrightTarget Ltd, specialist in Artificial Intelligence solutions for B2B Sales & Marketing. The acquisition is fully in line with Sidetrade’s strategy ... Read here
Blog post for Samuel Windsor menswear brand. 10 Summer Style Commandments. 1. Thy watchword shalt be style, not mode: Classic is your friend. Simplicity and good quality are the fundamentals of elegance so dress your age. As a starting point, get yourself a well-tailored, single-breasted blazer, in a light cotton-mix fabric, or a half-lined linen-blend sports coat. Read more
Video script for FinTech company Sidetrade Predictive Analytics Software. Cash is king. And since time is money, payment delays mean money lost. Right? Get a step ahead of your customers and your competitors with Sidetrade Payment Intelligence, SPi. Using the power of predictive technology, SPi assesses your financial relationship with your clients to provide the full data... See the product video here
LinkedIn Profile for FinTech & AI company Sidetrade. Sidetrade takes the guesswork out of your financial forecasting, freeing you to take control of your cash flow management with state-of-the-art predictive data science. The result? You get paid faster and are more reactive and resilient than your competitors. How? We empower all our subscriber companies with a leading-edge level of automated control ... Read more
Finance blog for ClearScore. Credit Cards for Bad Credit: Need a credit card for bad credit? There are still cards you can apply for – as well as use to build up your credit score. What’s a bad credit score? Well, lenders are careful about who they’ll offer financial services such as mortgages, bank accounts and loans. They use a credit score to decide if they want to make their product available to you. You might have ... Read more
Hire A Toyota Hybrid Eco Car and Get a Complimentary Tank of Fuel! At Lima Autos, we’re celebrating the launch of our fleet of Toyota Hybrid hire cars. We’re giving away a tank full of fuel when you rent one of our new energy-efficient cars. But act fast: this opening offer’s on for one month only. To grab it, simply rent a Hybrid for a week. Hire one of our new 250 energy-efficient … Read more here
Direct Mail Letter for ANPR: Reclaim Up To £300k* of Your Missing Assets At No Cost With Our Free Trial! Every vehicle that goes AWOL due to a contract default costs your company thousands of pounds in lost capital assets, unearned revenue and search efforts. First ANPR Ltd is a leader in ANPR (Automatic Number Plate Recognition) technology That’s why we’re equipped to help you with one of your ... Read more
Jobs Boost For Midlands With New Eco Hotel Opening: International hotel operator Ecotek Group plc announces the launch of its UK flagship green hotel, the Ecotek Midlands, in Birmingham. Circa 70 new jobs are to be created in advance of the official hotel opening in December 2016. The 153-room hotel is located five miles from Birmingham City Centre and 1.5 miles from Birmingham Airport...
Information blog for gardening company Waltons: So what’s the purpose of your garden building? Is it a little workshop for stashing paint where you tinker on odd jobs? Or a potting shed for frost-free storage of tools and seeds? Maybe it’s your quiet haven to work away from the main house? Garden buildings work wonderfully as four-season summerhouses... Read more
Blog for international property company 56Paris Real Estate: In this guide to Paris arrondissements, we explain why the boundaries have changed so little for over 150 years and how they're made up today. Paris Mayor Anne Hidalgo recently caused controversy saying she wanted “to reinvent Paris” and have internal boundaries redrawn so that its arrondissements were closer in population size... Read here.
BBC News. At the moment Gabon, in West Africa, is reliant on oil for its income. But with supplies due to run out by 2020, President Omar Bongo is keen to turn some of the virgin equatorial forest - full of elephants, chimps, gorillas, mandrills, hippos and leopards - into national parks for tourists. It is a bit disconcerting to find your interviewee doesn't like talking. Liz Pearson ... Read here.
Gabon Magazine: As scientists from the Pasteur Institute embark on the first study of the genome of the Gabonese population, DNA research in the United States leads one of the world’s most famous actors, Samuel L Jackson, to trace his roots back to Gabon. Slavery had stripped Jackson of the knowledge of his roots, as it has so many African-Americans. However, DNA and ... Read here.
Everything Spain Magazine: Flamenco star Joaquín Cortés is in the UK for the première of his show at the Royal Albert Hall. Sarah Monaghan goes to meet him. Rumours of Cortés’ ego abound. This is the bare-torso-ed superstar described by the BBC as “the sexiest Spanish icon since Banderas”, whose fleet footwork so fired up Italian film director Bertolucci ... Read here.
Daily Mail: Sarah Monaghan reports from northern Mallorca. Lying on the deck of the Balearic Breezer, its white sails billowing as it cruises across the Bay of Pollensa, I feel glamorous. We sail into Formentor Bay, a golden strip of sand enclosed by pine-forested hillsides where the water is shades of cobalt and aquamarine. Trailing my hand in it, I see a champagne cork bobbing... Read here.
Sunday Times: Sarah Monaghan discovers the remote islands of Sao Tome and Principe (original behind paywall here). I am in a fairy-tale scene. The jungle has wreathed its way into the abandoned buildings as if they were Mayan temples. A giant banana tree is growing in the hall of the the house and lianas are clambering across peeling ceilings. Is Sleeping Beauty lying upstairs? Read here.
Gabon Magazine: Gabon is set to produce record yields of natural rubber – placing the country leaps ahead of its African competitors. Sarah Monaghan reports from one of the most productive plantations. As dawn breaks on the province of Woleu-Ntem in north Gabon, the plantations begin to fill with activity as the tappers arrive. From first light until mid-morning ... Read here.
Gabon Magazine: With settings from Out of Africa to the Heart of Darkness, Loango National Park offers such a varied landscape that, as Sarah Monaghan discovers, each day’s safari is a new episode. Startled by the muffled yelps, Dimitri, our guide, looked around sharply, half expecting perhaps to see a wild animal on his tail. After all, that was why we were creeping ... Read here.
Everything Spain Magazine: Taking on the renovation of a medieval masía in the heart of Catalonia has been an epic project for Times columnist and broadcaster Matthew Parris. The result is spectacular however when he welcomes Sarah Monaghan to his castle. In the passport queue in front of me at Girona Airport, a gaggle of plump German women... Read here.
Article for international property company 56Paris Real Estate: Part-financing your dream home in the French capital with paying guests. What you need to know about short term rental in Paris. Our advice follows news that the Mairie de Paris (Paris City Hall) made surprise visits earlier this month to properties in the 1st and 6th arrondissements... Read here.
Article for BBC Radio 4's From Our Own Correspondent: Recent events have seen Dubai reel from economic crisis. Sarah Monaghan revisits the city and discovers that this has had profound effects on the personality of the glitzy Gulf emirate. Standing on the outdoor observation deck of the Burj Khalifa, with its floor-to-ceiling glass walls, I am so high above the earth that it feels as if I am on the wing of an aeroplane ... Read here.
Geographical Magazine: Sarah Monaghan reports from the Smithsonian Institute's base on the oilfields of Gabon. I saw my first elephant pretty well as soon as I touched down at Gamba Airport – on a runway that is a strip of red earth slicing through the forest. A handsome male, with the straight tannin-stained tusks typical of the African forest variety ... Read here
The Telegraph: Sarah Monaghan reports on the benefits of bilingual and trilingual language development in children. Professor Tony Cline of Luton University is an educational psychologist specialising in language development in children. He says we have revised our image of how the brain works. "We used to think it had a limited capacity, like a milk bottle, and that it ...
Gabon Magazine: Gabon is proving to be a pioneer for sustainable forestry management in Central Africa. Sarah Monaghan goes to sees the work of one its most successful companies. It's only from the air that you grasp the magnitude of Gabon’s tropical forests. When my plane takes off from Libreville International Airport, I can see below the Presidential Palace, a building ...
The Lady Magazine: Sarah Monaghan boards the narrow gauge Transcantábrico through Northern Spain. Voyeurism is half the pleasure of rail travel and on a train like this, what can you do but stare out the window and enjoy the metronomic beat of wheel over track and glimpses of lives caught in motion? The Asturian farmer in braces admiring his ploughed...